what drives our work
Our vision and values: communication that connects, inspires, and delivers
En Camino Communication was created in 2025. The human-size strategic communication and advocacy agency provides multilingual services to international organizations, as well as to smaller entities (NGOs, CSOs) based in France and abroad.
Our Foundation
The values that shape us
Respect
Respect to us means recognizing the importance of expertise—both ours and that of others.
We share our opinions confidently while creating space for dialogue and collaboration.
Respect equals listening actively, valuing different viewpoints, and ensuring that every contribution is acknowledged.
Purpose
Purpose is about going beyond the expected to make a meaningful difference. We strive for results that matter, pushing boundaries and connecting efforts with impact.
Through accountability and autonomy, we focus on delivering tangible results that are aligned with organizational goals and broader societal benefits.
Purpose isn’t just about meeting goals—it’s about striving for lasting, positive outcomes and contributing to something that truly matters.
Trust
Trust shapes the way we communicate and work with others—through transparency, clarity, and consistency in everything we do. We communicate openly, set clear expectations, and follow through on our commitments.
By being reliable, organized, and honest about challenges and opportunities, we create a steady foundation for effective collaboration.
This approach ensures that others can depend on the quality of our work and the integrity behind every decision we make.
Founder
Alix Reboul-Salze
Twenty years of purpose-driven communication
Alix is a seasoned communication expert with 20 years of experience in Europe, Canada, the United States and the Middle East. Throughout her career, she has held various roles ranging from translator, copy editor, lead editor, communication specialist, advocacy specialist, and partnership manager.
After working for over a decade as a translator and translation manager for the private sector, the European Investment Bank (the EU development bank), and UNICEF, Alix decided to develop sharper skills on communication and advocacy.
In Yemen, where she worked as a Communication Specialist for UNICEF, she coordinated content production and large-scale communication campaigns for major donors such as the humanitarian arm of the European Union (ECHO), KSA and the US.
In her last role as Advocacy Specialist in Iraq with UNICEF, Alix has played a pivotal role in developing a climate advocacy strategy aimed at influencing decision-makers and empowering young people to drive meaningful change in Iraq, the fifth most vulnerable country globally to reduced water availability and extreme temperatures. This led her to support Iraq in managing their first-ever pavilion at COP28 in Dubai, amplifying young people’s voices on the importance of taking action to reduce the impact of climate change.
Alix has volunteered consistently throughout her life with major not-for-profit organizations such as Rotary International in Canada and Luxembourg, and with smaller NGOs such as Serve The City in Luxembourg. Today, she supports the local Red Cross and La Passerelle 31, a social company aiming to help long unemployed citizens to reintegrate through work.
Focused on Impact
Driven by Purpose
The organizations we support all share the same goal: make a meaningful impact for a better world. We choose to stand beside those who seek to shift the world, however softly, toward more equity and justice for all.
In supporting purpose-driven projects, we become part of a wider tapestry of change—one thread among many, but woven with intention.
In 2024, I was getting dangerously close to burning out. I was at a point where I no longer liked my job, my life. It was time for a break! So, I embarked on the Camino de Santiago, between Le Puy (France) and Santiago de Compostela (Spain). This historic pilgrimage route that millions have traveled over the centuries is known for bringing answers to all kind of questions.
Walking several hours a day alone or with others for months is a unique opportunity for introspection and dialogue. Opening up to strangers brings a fresh perspective too! And that’s when the idea of creating my own communication and advocacy business emerged.
The name came naturally after that!
